1. IIMB-

Kanagal, Nagasimha Balakrishna

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Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
 
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
 
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Email
kanagal@iimb.ac.in
 
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Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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Publications

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12017An eassay on the realm of performance control in marketing strategy-Kanagal, Nagasimha Balakrishna Journal of Management and Marketing ResearchVol.201-14p.
22014An essay on aspects of probability in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.10Iss.21-8p.
32011Assessment of aggregate interaction effect and aggregate persistence effect in market share analysis-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.7Iss.164-70p.
42013Cross section pooling as against time series pooling in market analysis-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.9Iss.3147-152p.
52012Customer value proposition and its linkages in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.8Iss.1102-108 p.
62015Intent and capturing intent in marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.11Iss.224-33p.
72010Issues in internal analysis for competitive marketing strategy-Kanagal, Nagasimha Balakrishna Academy of Taiwan Business Management ReviewVol.6Iss.335-42p.