Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Kanagal, Nagasimha Balakrishna
Loading...
4
0
5
0
false
Loading...
2
0
5
0
false
Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
Kanagal, Nagasimha B
Kanagal, N B
Main Affiliation
Email
kanagal@iimb.ac.in
ORCID
Scopus Author ID
Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
Loading...
3
0
5
0
false
Type
Results 1-7 of 7 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2017 | An essay on the realm of performance control in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research (JMMR) | Vol.20 | Iss.March | 1-14p. |
| 2 | 2016 | An Extended Model of Behavioural Process in Consumer Decision Making | - | Kanagal, Nagasimha Balakrishna | International Journal of Marketing Studies | Vol.Vol. 8 | No. 4 | 87-93 p. |
| 3 | 2013 | Conceptualization of perceived value pricing in strategic marketing | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | 1-17p. | |
| 4 | 2014 | Conceptualizing objective setting and metrics in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.16 | 1-26p. | |
| 5 | 2015 | Innovation and product innovation in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.18 | 1-25p. | |
| 6 | 2016 | Issues in Marketing Strategy Implementation | - | Kanagal, Nagasimha Balakrishna | International Business Research, Canadian Center of Science and Education | Vol.9 | Iss.11 | 16-28p. |
| 7 | 2013 | Promotions as market transactions | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | Iss.May | 135-147p. |