Kanagal, Nagasimha Balakrishna
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Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
Kanagal, Nagasimha B
Kanagal, N B
Main Affiliation
Email
kanagal@iimb.ac.in
ORCID
Scopus Author ID
Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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Type
Fulltext
Results 1-3 of 3 (Search time: 0.001 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2013 | Conceptualization of perceived value pricing in strategic marketing | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | 1-17p. | |
2 | 2013 | Cross section pooling as against time series pooling in market analysis | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.9 | Iss.3 | 147-152p. |
3 | 2013 | Promotions as market transactions | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | Iss.May | 135-147p. |