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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Prakhya, Srinivas
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Full Name
Prakhya, Srinivas
Vernacular Name
Srinivas Prakhya
Variants
Srinivas Prakhya
Main Affiliation
Personal Site
Email
sprakhya@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Srinivas Prakhya’s research interests include Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models. Professor Prakhya’s teaching areas are: Individual Choice Behaviour, Econometric Modeling of Consumer Behaviour, Knowledge Creation and Transfer, and Leadership, Self-Enquiry and Management. Professor Srinivas Prakhya has provided consulting service to demand forecasting, brand choice models, direct marketing, and choice based conjoint analysis to Fujitsu Telecom, Kraft, Kellogg's, TVS Finance, and NAL.
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Results 1-5 of 5 (Search time: 0.003 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2010 | Uncertain consumption and quantity surcharges in consumer non-durables: An analytical mode | - | Rakshit, Krishanu ; Mukherji, Arnab ; Prakhya, Srinivas | ||||
| 2 | 2014 | Strategic market opportunities and the role of marketing in Qatar's development | - | Prakhya, Srinivas | ||||
| 3 | 2012 | Measuring risk attitudes: The satisficing approach | - | Ranganathan, Kavitha ; Prakhya, Srinivas | ||||
| 4 | 2012 | Measuring attitudes to risk and personal values: The bounded rationality approach | - | Ranganathan, Kavitha ; Prakhya, Srinivas | ||||
| 5 | 2017 | Effect of intra-household heterogeneity and communal consumption on household demand | - | Ponnappan, Vedha ; Jathar, Avadhoot ; Prakhya, Srinivas |