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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15417| Title: | Measuring risk attitudes: The satisficing approach | Authors: | Ranganathan, Kavitha Prakhya, Srinivas |
Keywords: | Marketing management | Issue Date: | 2012 | Conference: | 18-21 September, 2012, Academy of Behavioral Finance (AOBF), New York University (NYU), New York University | URI: | https://repository.iimb.ac.in/handle/2074/15417 |
| Appears in Collections: | 2010-2019 P |
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