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Srinivas-Prakhya.jpg picture
Full Name
Prakhya, Srinivas
Vernacular Name
Srinivas Prakhya
 
Variants
Srinivas Prakhya
 
 
 
Email
sprakhya@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Srinivas Prakhya’s research interests include Econometric Models of Consumer Behaviour, Direct Marketing, Decisions under Uncertainty, and Brand Choice Models. Professor Prakhya’s teaching areas are: Individual Choice Behaviour, Econometric Modeling of Consumer Behaviour, Knowledge Creation and Transfer, and Leadership, Self-Enquiry and Management. Professor Srinivas Prakhya has provided consulting service to demand forecasting, brand choice models, direct marketing, and choice based conjoint analysis to Fujitsu Telecom, Kraft, Kellogg's, TVS Finance, and NAL.
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Publications

Results 1-5 of 5 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12010Uncertain consumption and quantity surcharges in consumer non-durables: An analytical mode-Rakshit, Krishanu ; Mukherji, Arnab ; Prakhya, Srinivas 
22014Strategic market opportunities and the role of marketing in Qatar's development-Prakhya, Srinivas 
32012Measuring risk attitudes: The satisficing approach-Ranganathan, Kavitha ; Prakhya, Srinivas 
42012Measuring attitudes to risk and personal values: The bounded rationality approach-Ranganathan, Kavitha ; Prakhya, Srinivas 
52017Effect of intra-household heterogeneity and communal consumption on household demand-Ponnappan, Vedha ; Jathar, Avadhoot ; Prakhya, Srinivas