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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Mulky, Avinash G
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Full Name
Mulky, Avinash G
Vernacular Name
Avinash G Mulky
Variants
Avinash G Mulky
Mulky, A
Mulky, A G
Mulky, A
Mulky, A G
Main Affiliation
Personal Site
Email
avinashgm@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Avinash G Mulky has been a Professor in the area of Marketing at IIMB since mid-2006. Prior to joining IIMB, he was BPCL Chair Professor at IIM Lucknow. Professor Mulky has over 20 years of industry experience and has held senior marketing positions in several leading Indian and multinational companies. He has also held academic administrative positions such as Chairperson of the Post Graduate Programme at IIMB and IIML, and Chairman of the Student Exchange Programme at IIML.
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Results 1-6 of 6 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2017 | A typical shifts post-failure: influence of co-creation on attribution and future motivation to co-create | - | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G | Journal of interactive Marketing | Vol.38 | 64-81p. | |
| 2 | 2013 | Corporate social responsibility of the 100 largest Indian companies: an analysis of website communication | - | Mulky, Avinash G | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis | Vol.61 | Iss.7 | 2555-2560p. |
| 3 | 2013 | Distribution challenges and workable solutions | - | Mulky, Avinash G | IIMB Management Review | Vol.25 | Iss.3 | 179-195p. |
| 4 | 2008 | Enhancing marketing performance: academic perspective | - | Mulky, Avinash G | IIMB Management Review | Vol.20 | Iss.4 | 418-422p. |
| 5 | 2011 | Marketing to bottom of the pyramid and subsistence markets: A research agenda | - | Mulky, Avinash G | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis | Vol.59 | Iss.2 | 9-14p. |
| 6 | 2007 | Planet health: Case analysis I | - | Mulky, Avinash G | Vikalpa | Vol.32 | Iss.2 | 93-100p. |