Mulky, Avinash G
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Full Name
Mulky, Avinash G
Vernacular Name
Avinash G Mulky
Variants
Avinash G Mulky
Mulky, A
Mulky, A G
Mulky, A
Mulky, A G
Main Affiliation
Personal Site
Email
avinashgm@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Avinash G Mulky has been a Professor in the area of Marketing at IIMB since mid-2006. Prior to joining IIMB, he was BPCL Chair Professor at IIM Lucknow. Professor Mulky has over 20 years of industry experience and has held senior marketing positions in several leading Indian and multinational companies. He has also held academic administrative positions such as Chairperson of the Post Graduate Programme at IIMB and IIML, and Chairman of the Student Exchange Programme at IIML.
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2017 | A typical shifts post-failure: influence of co-creation on attribution and future motivation to co-create | - | Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G | Journal of interactive Marketing | Vol.38 | 64-81p. |