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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Moorthi, Y L R
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Full Name
Moorthi, Y L R
Vernacular Name
Y L R Moorthi
Variants
Y L R Moorthi
Main Affiliation
Personal Site
Email
ylrm@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Dr. Moorthi teaches Brand Management, Creative Marketing and other marketing courses. His areas of interest include Marketing Strategy (consumer, industrial and services markets), Markets for Hi-tech Products and Branding. He has conducted training programmes for several reputed Indian and multinational companies. Dr. Moorthi worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. He has also consulted for organizations abroad like Industry Canada and IBM.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2014 | Relevance and affordability: the Key to Indian markets | - | Moorthi, Y L R |