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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15226| Title: | Relevance and affordability: the Key to Indian markets | Authors: | Moorthi, Y L R | Keywords: | Marketing management;Indian markets | Issue Date: | 2014 | Conference: | Changing Global Economic Perspectives: Managing Sustained and Inclusive Growth”, 8-9 February, 2014, Jaipuria Institute of Management, Ghaziabad | URI: | https://repository.iimb.ac.in/handle/2074/15226 | ISBN: | 978-93-8326-307-3 |
| Appears in Collections: | 2010-2019 P |
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