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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Shainesh, G
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Full Name
Shainesh, G
Vernacular Name
G Shainesh
Variants
G Shainesh
Shainesh, Gangadharan
Shainesh, Gangadharan
Main Affiliation
Personal Site
Email
shaineshg@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Professor G Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). His focus is on CRM, Services Marketing, and Service Innovations. He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.
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Results 1-2 of 2 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2005 | Customer relationship management: the strategic imperatives | - | Shainesh, G ; Sheth, Jagdish N | Revue Francais du Marketing, (in French) | Vol.215 | Iss.202 | 85-97p. |
| 2 | 2005 | How competition will shape Indian markets | - | Sheth, Jagdish N ; Sisodia, Rajendra S ; Shainesh, G | Journal of Marketing & Communication | Iss.May | 1-17p. |