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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1993Business Strategy for a small company in the paint industry in a liberalised scenario-Western India paint and colour company (p) Limited, Madras-Shyam, S 
2003Business strategy for product content group, to target automotive parts market for the year 2003-04; LG Soft India, Bangalore-Ranjan Kumar 
1997Business strategy for the sachet market; Hindustan Lever Limited, Mumbai-Wilson, Amit David 
2011Business strategy in the animation and special effects industry in India-Mishra, Abhijit ; Hegde, Santosh G. 55p.
2011Business strategy of telematics product launch by Bosch India-Cherian, Nimish ; Raj, Priti 72p.
2011Business strategy: Petra safety and security solutions Pvt. Ltd.-Devarachetty, Sushant 27p.
1993Business Stratgy for AVL India Pvt Limited-Chandra, Hans 76p.
2023Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms-Malika, Malika ; Maheswaran, Durairaj Journal of the Academy of Marketing ScienceVol.511266-1283p.
2011Buyback offers in consumer durables market segement : Current scenario and optimal designing of contract-Prasad, Umashankar ; Vivek 22p.
2012Buyer behavior analysis and insights into win strategies in Indian domestic IT services market-Bhaumik, Ritabrata ; Dsouza, Amith 35p.
2011Buyer behavior in online retail operations in apparel stores-Nagadevara, Vishnuprasad Review of Business ResearchVol.11Iss.4106-111p.
1996Buyer behaviour and retailer perceptions for consumer durables-Bhowmick, Barnali ; Raghavan, Narasimha 
1994Buyer behaviour for the air conditioner market; Voltas Ltd., Delhi-Chaudhary, Sanjay 64p.
2019Buyer power, Competition law and platforms-Gupta, Subhashish 12p.
1995Buying behaviour analysis: A study on RAC compressor market; Shriram Refrigeration Industries, New Delhi-Rao, K Sudhakar 66p.
2002Buying of chocolates on impulse; Nestle India Limited, Gurgaon-Haridas, Ajit 
2007Buyout opportunities in India: Standard Chartered Bank, Mumbai-Neha, Maini 37p.
2021Buzz marketing and its influence on customer purchase intentions-Ajithchandra, Gopu ; Harshitha, Pushpagiri 22p.
2012Buzz the right word: Targeting through word-of-mouth agents-Jonnalagedda, Sreelata ; Bhalla, Manaswini 
2012Buzz the right word: Targeting through word-of-mouth agents-Jonnalagedda, Sreelata ; Bhalla, Manaswini