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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Gupta, Seema
Showing results 31 to 36 of 36
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2014 | Sponsor, ambusher, and other: consumer response to three strategies | - | Gupta, Seema ; Maity, Moutusy ; Pandey, Satish C | Vikalpa | Vol.39 | Iss.1 | 75-86p. |
| 2021 | The effects of social media content created by human brands on engagement: Evidence from Indian general election 2014 | - | Gupta, Seema ; Mallipeddi, Rakesh R ; Janakiraman, Ramkumar ; Kumar, Subodha | Information Systems Research | |||
| 20-Oct-2011 | The Nielsen company: Market research for Pantene shampoo | - | Gupta, Seema | ||||
| 2013 | The Park Hotels: Designing communications | - | Gupta, Seema ; Ramachandran, J | Asian Case Research Journal | Vol.17 | Iss.2 | 199–224p. |
| 2013 | The park hotels: designing communications | - | Gupta, Seema ; Ramachandran, J | Asian Case Research Journal | Vol.17 | Iss.2 | 199-224p. |
| 20-Oct-2011 | Volkswagen India: Entry strategy | - | Gupta, Seema |