Showing results 5 to 24 of 30
< previous
next >
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
1999 | Brand management: the Indian context | - | Moorthi, Y L R | | | | 171p. |
2003 | Brand management: the Indian context | - | Moorthi, Y L R | | | | 184p. |
1999 | Brand success evaluation in selected personal care products | - | Moorthi, Y L R | | | | 18p. |
1999 | Brand success evaluation in selected personal care products | - | Moorthi, Y L R | | | | 18p. |
2017 | Brand value proposition for bank customers in India | - | Mohan, Bijuna C ; Moorthi, Y L R | International Journal of Bank Marketing | Vol.35 | Iss.1 | 24-44p. |
2003 | Branding in developing markets | - | Keller, Kevin Lane ; Moorthi, Y L R | Business Horizons | Vol.46 | Iss.3 | 49-59p. |
2002 | Branding principles - application to business-to-business branding | - | Moorthi, Y L R | | | | 23p. |
2009 | Celebrity endorsements and brand personality: | - | Roy, Subhadip ; Moorthi, Y L R | | | | 31p. |
2008 | Creative marketing for IT
firms: Discussion | - | Moorthi, Y L R | IIMB Management Review | Vol.20 | Iss.1 | 101-112p. |
2008 | Creative marketing for IT firms: academic perspective | - | Moorthi, Y L R | IIMB Management Review | Vol.20 | Iss.1 | 94-100p. |
2023 | Deliberately Causing Brand Confusion: State of the (Unfair) Art | - | Dugar, Anurag ; Moorthi, Y L R | Business Perspectives and Research | Vol.11 | Iss.1 | 112-136p. |
1997 | FMCG distribution in India | - | Moorthi, Y L R | IIMB Management Review | Vol.9 | Iss.2-3 | 29-36p. |
2004 | A framework for branding technology offerings and technology companies | - | Bera, Adrish ; Moorthi, Y L R | | | | 25p. |
Feb-2010 | Have breakfast, be breakfast | - | Moorthi, Y L R | The Wall Street Journal | | | |
1987 | Industrial survey for the productionisation of Vikas (Viking) engine; Indian Space Research Organisation, Bangalore | - | Moorthi, Y L R | | | | 79p. |
2017 | Is "proof" the eighth "P" of service?: a conceptual model and propositions | - | Roy, Subhadip ; Moorthi, Y L R | Services Marketing Quarterly | Vol.38 | Iss.4 | 213-225p. |
2002 | Karma cola - coke in India | - | Moorthi, Y L R ; Keller, Kevin Lane | | | | 10p. |
1998 | Market entry and sustenance strategies of Korean firms in Indian consumer electronics market: an exploratory study | - | Moorthi, Y L R ; Madanmohan, T R | | | | 29p.. |
2015 | Marketing that works in India | - | Moorthi, Y L R | | | | 256p. |
2011 | Non-linear growth: the road ahead for Indian IT outsourcing companies; the cognizant experience; in conversation with R Chandrasekaran, President and MD, Global Delivery, Cognizant | - | Moorthi, Y L R | IIMB Management Review | Vol.23 | Iss.3 | 151-162p. |