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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12417| Title: | Brand management: the Indian context | Authors: | Moorthi, Y L R | Keywords: | Marketing management;Branding;Brand management | Issue Date: | 1999 | Publisher: | Sangam Books Ltd. | URI: | https://repository.iimb.ac.in/handle/2074/12417 | ISBN: | 8125907394 9788125907398 |
| Appears in Collections: | 1990-1999 |
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