Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/496
Title: | Brand success evaluation in selected personal care products |
Authors: | Moorthi, Y L R |
Keywords: | Brand success;Communication strategies;Positioning |
Issue Date: | 1999 |
Publisher: | Indian Institute of Management Bangalore |
Series/Report no.: | IIMB Working Paper-139 |
URI: | http://repository.iimb.ac.in/handle/123456789/496 |
Appears in Collections: | 1999 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
WP.IIMB.139.pdf | 1.86 MB | Adobe PDF | View/Open |
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