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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kumar, S Ramesh
Showing results 76 to 85 of 85
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2000 | Tangly times - interating selling with marketing: (00-043) | - | Kumar, S Ramesh | 1-8p. | |||
| 2008 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | 112-125p. | |||
| 2005 | The e-mode of brand positioning: The need for an online positioning interface | - | Kumar, S Ramesh | 304-321p. | |||
| 2017 | The Imporatnce of consumer behavior in the digital era | - | Kumar, S Ramesh | ||||
| 20-Jul-2011 | The world of unmet needs | - | Kumar, S Ramesh ; Sridharan, Anuradha | The Hindu Business Line | |||
| 23-Jul-2010 | Unveiling serious face of Facebook | - | Kumar, S Ramesh | The Economic Times | |||
| 2017 | Value branding in emerging economies as a social dimension in the Indian context | - | Kumar, S Ramesh ; Marinova, Svetla T | 146-162p. | |||
| 25-May-2011 | When old habits die hard | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 12-Dec-2015 | When other brands discount online | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 7-Jan-2011 | When stereotypes are welcome | - | Kumar, S Ramesh | The Hindu Business Line |