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Browsing by Author Kumar, S Ramesh


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Showing results 36 to 55 of 85 < previous   next >
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2018Electronic word-of-mouth and the brand image: exploring the moderating role of involvement through a consumer expectations lens-Krishnamurthy, Anup ; Kumar, S Ramesh Journal of Retailing and Consumer ServicesVol.43149-156p.
19-Oct-2011Embedding emotional appeals-Kumar, S Ramesh ; Madhuvanthi, A The Hindu Business Line
2001Empirical study on consumer decision making for consumer products-Kanagal, Nagasimha Balakrishna ; Kumar, S Ramesh 14p.
1996Entry strategies of multi-nationals: Indian context-Kumar, S Ramesh ; Xavier, M J 18p.
23-Oct-2014Ethnic route to branding-Kumar, S Ramesh The Hindu Business Line
2003Exploring brand loyalty-Rakshit, Krishanu ; Kumar, S Ramesh IIMB Management ReviewVol.15Iss.353-58p.
28-Jan-2013Exploring consumer–brand relationships (the Indian context)-Kumar, S Ramesh ; Lyndem, Preeti Krishnan ; Krishnamurthy, Anup 
9-Jan-2012Exploring qualitative dimensions in the personal care category-Kumar, S Ramesh 
2015Exploring the formation of consumer expectations-Krishnamurthy, Anup ; Kumar, S Ramesh Journal of Customer BehaviorVol.14Iss.17-31p.
2005Factories affecting brand loyalty- a study in a emerging market on fast moving goods-Kumar, S Ramesh ; Advani, Jai Yashwant Journal of customer behaviourVol.4251-275p.
12-May-2016Feet on ground, head in the clouds-Kumar, S Ramesh The Hindu Business Line
20-Oct-2016From dream to debacle-Kumar, S Ramesh The Hindu Business Line
1-Apr-2011Himalaya drug Co.-Kumar, S Ramesh 
11-Nov-2010How portable is the mobile consumer?-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
1996Importance of services in industrial marketing-Kumar, S Ramesh 33p.
8-Dec-2016In pursuit of persuasion-Kumar, S Ramesh The Hindu Business Line
10-Nov-2016Is ideology for brands too?-Kumar, S Ramesh The Hindu Business Line
16-May-2012Is it love, actually?-Kumar, S Ramesh The Hindu Business Line
8-Nov-2012Lifestyle analysis and online social media-Kumar, S Ramesh 
2006Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context-Kumar, S Ramesh ; Luthra, Amit ; Datta, Gaurav South Asian journal of managementVol.13Iss.411-35p.
Showing results 36 to 55 of 85 < previous   next >