Browsing by Author Kumar, S Ramesh
Showing results 41 to 60 of 85
< previous
next >
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
2003 | Exploring brand loyalty | - | Rakshit, Krishanu ; Kumar, S Ramesh | IIMB Management Review | Vol.15 | Iss.3 | 53-58p. |
28-Jan-2013 | Exploring consumer–brand relationships (the Indian context) | - | Kumar, S Ramesh ; Lyndem, Preeti Krishnan ; Krishnamurthy, Anup | ||||
9-Jan-2012 | Exploring qualitative dimensions in the personal care category | - | Kumar, S Ramesh | ||||
2015 | Exploring the formation of consumer expectations | - | Krishnamurthy, Anup ; Kumar, S Ramesh | Journal of Customer Behavior | Vol.14 | Iss.1 | 7-31p. |
2005 | Factories affecting brand loyalty- a study in a emerging market on fast moving goods | - | Kumar, S Ramesh ; Advani, Jai Yashwant | Journal of customer behaviour | Vol.4 | 251-275p. | |
12-May-2016 | Feet on ground, head in the clouds | - | Kumar, S Ramesh | The Hindu Business Line | |||
20-Oct-2016 | From dream to debacle | - | Kumar, S Ramesh | The Hindu Business Line | |||
1-Apr-2011 | Himalaya drug Co. | - | Kumar, S Ramesh | ||||
11-Nov-2010 | How portable is the mobile consumer? | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
1996 | Importance of services in industrial marketing | - | Kumar, S Ramesh | 33p. | |||
8-Dec-2016 | In pursuit of persuasion | - | Kumar, S Ramesh | The Hindu Business Line | |||
10-Nov-2016 | Is ideology for brands too? | - | Kumar, S Ramesh | The Hindu Business Line | |||
16-May-2012 | Is it love, actually? | - | Kumar, S Ramesh | The Hindu Business Line | |||
8-Nov-2012 | Lifestyle analysis and online social media | - | Kumar, S Ramesh | ||||
2006 | Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context | - | Kumar, S Ramesh ; Luthra, Amit ; Datta, Gaurav | South Asian journal of management | Vol.13 | Iss.4 | 11-35p. |
3-Aug-2011 | Listening to consumers online and offline | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
20-Aug-2010 | Looking at the value of perception | - | Kumar, S Ramesh | The Economic Times | |||
9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
5-Mar-2015 | Making sense of the irrational | - | Kumar, S Ramesh | The Hindu Business Line | |||
2001 | Managing Indian brands: marketing concepts and strategies | - | Kumar, S Ramesh | 487p. |