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Browsing by Author Jha, Mithileshwar


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1999Advertising and public relations in the next decade-Sinha, Tara ; Jha, Mithileshwar IIMB Management ReviewVol.11Iss.465-89p.
1999Database marketing: know what your customer wants by I Linton, Macmillan, Delhi, 1998, 196p., Rs. 130-Jha, Mithileshwar IIMB Management ReviewVol.11Iss.3159-160p.
1998Defining Indian Brands-Jha, Mithileshwar IIMB Management ReviewVol.10Iss.483-88p.
2013Does the big idea drive the social enterprises? The role of mission and vision in scaling up-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Jha, Mithileshwar ; Nagadevara, Vishnuprasad 
2015Ethical marketing: India, Pakistan and Bangladesh-Jha, Mithileshwar Ethical and Social Marketing in Asia: Incorporating Fairness Management81-93p.
2001Hands-on social marketing: a step-by-step guide by Nedra Kleine Weinreich, Sage Publications, 1999, 262p., $ 29.95 (Paper).-Jha, Mithileshwar IIMB Management ReviewVol.13Iss.31p.
2012Holistic rural marketing-Jha, Mithileshwar International Journal of Rural ManagementVol.8Iss.12121-132p.
2012HR issues in a rapidly growing organizations in an evolving industry: A perspective on health care sector in India-Chandwani, Rajesh ; Nagadevara, Vishnuprasad ; Srinivasan, Vasanthi ; Devare, D T ; Jha, Mithileshwar 
2013HR system for scaling up of social enterprises: A case of adordable healthcare organization-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Jha, Mithileshwar ; Nagadevara, Vishnuprasad 
1998Indian Brands: Quo Vadis; the round table discussion-Jha, Mithileshwar IIMB Management ReviewVol.10Iss.489-114p.
2013Leadership for social enterprises: Moving beyond socially responsible leadership through Indian philosophical perspective-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Jha, Mithileshwar ; Nagadevara, Vishnuprasad 
2013Linking values and behaviour to understand sustainable consumption pattern of Indians-Sharma, Rajat ; Jha, Mithileshwar 
1997Marketing in the new era: combating competition in a globalizing economy by J S Panwar, Sage Publication, New Delhi, 1997, 277p., Rs. 350.00-Jha, Mithileshwar IIMB Management ReviewVol.9Iss.4116-117p.
2013Marketing management: a South Asian perspectives, 14th edition-Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar 
2009Marketing management: a south asian perspective, 13th edition-Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar 
2013Narayan Hrudalaya: How the HR practices and policies enable organizational strategy implementation-Jha, Mithileshwar ; Chandwani, Rajesh ; Nagadevara, Vishnuprasad ; Srinivasan, Vasanthi 
2012Narayana hrudayalaya: How the HR practices and policies enable organizational strategy implementation-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Jha, Mithileshwar ; Nagadevara, Vishnuprasad 
2013Politics of social enterprises: The role of influential people in scaling up-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Jha, Mithileshwar ; Nagadevara, Vishnuprasad Vol.2013Iss.1
2012Scaling up of social enterprise to fill institutional voids: a case study of CBHI in rural India-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Nagadevara, Vishnuprasad ; Jha, Mithileshwar Vol.2012Iss.1
2012Scaling up without selling out: Cases of Indian healthcare organizations for the underprivileged-Chandwani, Rajesh ; Srinivasan, Vasanthi ; Nagadevara, Vishnuprasad ; Jha, Mithileshwar Vol.2012Iss.1
Showing results 1 to 20 of 23  next >