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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Malhotra, Naresh K.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2005 | Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons | - | Shainesh, G ; Malhotra, Naresh K ; Ulgado, Francis M ; Agarwal, James ; Wu, Lan | International Marketing Review | Vol.22 | Iss.3 | 256-278p. |
| 2019 | Does brand experience translate into brand commitment?: a mediated-moderation model of brand passion and perceived brand ethicality | - | Das, Gopal ; Agarwal, James ; Malhotra, Naresh K ; Varshneya, Geetika | Journal of Business Research | Vol.95 | 479-490p. | |
| 2018 | Does country or culture matter in global marketing? : an empirical investigation of service quality and satisfaction model with moderators in three countries | - | Malhotra, Naresh K ; Agarwal, James ; Shainesh, G | 61-91p. |