Rameshwar beverages (Freshone Juices)

Abstract

Rameshwar Beverage was established back in August 2019 at Rajkot. Before starting their manufacturing setup at Rajot, the Company secured two customers and clocked early orders. The Company's primary focus was establishing a partnership with existing CSD brands in Gujarat. The Company found the gap in the beverage industry in Gujarat; local brands were absent in tier-2 & 3 cities. There was very limited penetration of existing brands in the new juice segment in tier-2 & 3 cities. Several brands tried to capture the market, but their price was not competitive, and they fai led to establish product-market fit. Looking at this opportunity, Rameshwar Beverage quickly entered the market, establ ished good relationships with suppliers, and increased their customer from 2 brands to 9 brands currently. The Company is current ly active in B2B space, sourcing raw materials from outside suppliers and manufacturing the juice in-house. The Company provides end products to its customers with complete packaging, printing, and labeling per customer requirements. The raw materials used for making juice are fruit pulp, citric acid, sugar brick, water, preservatives, plastic bottles, etc.