Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/22036
Title: New product development: Smartwatch for lava
Authors: Goyal, Anurag 
Nazeer, Adil 
Keywords: Product development;Smartwatches;Production management
Issue Date: 2022
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P22_153
Abstract: Lava International Limited is India's leading mobile operator and has expanded its operations to several countries around the world. From the beginning, Lava has been at the forefront of building a strong mobile phone design and manufacturing ecosystem. With this 'Design in India' initiative, Lava is now the only mobile phone company that manufactures true 'Make In India' mobile phones with full control over design and manufacturing in India. Lava was also ranked "Most Trusted Brand" in the 2018 CMR Retail Sentiment Index. Lava products are available through a nationwide retail network of Rs 1.65 lakh retailers, with over 1000 retailers serving directly. Lava's after-sales service network is one of the largest in the country with over 800 professionally managed service centers focused on speed and quality of service.
URI: https://repository.iimb.ac.in/handle/2074/22036
Appears in Collections:2022

Files in This Item:
File SizeFormat 
PGP_CCS_P22_153.pdf1.83 MBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.