Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/22015
Title: Kheti-badi marketplace
Authors: Gupta, Nishant 
Keshav, Kuljeet 
Keywords: Marketing management;Market place;Customer segments
Issue Date: 2022
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P22_160
Abstract: Kheti-badi is a B2B mobile-friendly platform for organic farmers to sell their products for more profit and for buyers to source genuine organic products at reasonable cost. The startup backs authenticity and traceability of the product origin using digital records. (Biockchain is in testing). Following are some of the key features of the company: • The firm markets small and marginal organic farmers. It further helps them facilitate the trade by assisting in trade, delivery and assurance terms of the product. (Discovery is free, 7-20% commission on orders we help parties facilitate) • The firm acts as a intermediary which apart from facilitating trade, also plays the role of performing due diligence of the both, buyer as well as seller sides • It aims to provide transparency of the process by allowing complete traceability of the product throughout the product journey using digital trail currently. It eventually aims to move to a blockchain technology which would make the process more robust and reliable.
URI: https://repository.iimb.ac.in/handle/2074/22015
Appears in Collections:2022

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