Leveraging behavioural science to nudge people achieve desired behaviour; FPL Bridge

Abstract

The brain is the most complex part in the human body. Behavioural science believes in this fact. Behavioural science acknowledges that a complex web of factors underlies human behaviour and that no one field, or organisation has all the solutions for assisting us in first understanding our world and then in sharing behaviours that contribute to happiness, human prosperity, and planetary health. As a company, First Principal Labs(FPL) works on this field. FPL's multi-disciplinary team attempts to connect the dots by uncovering hidden patterns of human behaviour, through a behavioural lens. We found this proposition very interesting.