Quick commerce: Race to deliver success

Abstract

If you are a cricket fan, you must have watched the Indian Premier League (IPL) 2022. During the tournament, a lot of times, quick commerce firms such as Zepto, Swiggy lnstamart and others advertised their services and promoted instant delivery of foods through their applications to lure customers into ordering their favorite snack items and enjoying the match without leaving the comfort of your house.; The quick-commerce or q-commerce is the faster version of e-commerce focused majorly on the j ust-intime type of customers who have seen a growth in numbers due to the supply chain rehaul due to the Covid-19 pandemic. It is characterized by a unique business model where the goods and services are delivered within 10 to 30 minutes of placing an order. It is sometimes called on-demand delivery and is targeted towards providing goods ordered in smal ler quantities like groceries, stationeries, snacks, etc. The major difference between thee-commerce and the q-commerce model is in terms of delivery times and the logistics that make this possible. The warehouses are now located near the delivery points rather than along the outskirts of the city and the stocks are restricted to some 2000 items with high demand from t he customers. Quick commerce is not aimed at replacing the Big Bazaars and the Walmart's of the world but to be the largest kirana store around the corner.