Business proposal for electric drying racks

Abstract

According to the Hypothesis testing, the test analysis rejects that Pulldown Dryer can be a solution for customer need. However, the result of our customer survey clearly shows that under the right conditions, customers are highly likely to buy the product (59.5% agreed to buy while 27.5% customers agreed to consider it). As the product is targeting a completely different customer segment with a different set of feature, we would like to go ahead with the launch of the Pulldown Dryer as well.