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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21899| Title: | Omnichannel readiness of various industries from a 3PL services perspective for TVS SCS | Authors: | Janarthan, S Suriyanarayanan, P Adhityha |
Keywords: | Omnichannel readiness;3PL;Automobile industry;Omnichannel commerce | Issue Date: | 2022 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P22_044 | Abstract: | By merging all the currently used channels, omni-channel commerce aims to provide customers with a smooth shopping experience. It blurs the lines between offline and online modes by combining the capabilities of both models and integrating them with a centralised data management system. The user in a multi-channel environment can access several communication channels that are not always connected or synchronised. However, with an omnichannel experience, there are not just several channels but also connections, allowing for easy switching between them. | URI: | https://repository.iimb.ac.in/handle/2074/21899 |
| Appears in Collections: | 2022 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P22_044.pdf | 2.98 MB | Adobe PDF | View/Open Request a copy |
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