When and how alliances matter in born-global digital first startups: An examination

Abstract

Build buy or borrow is a modern-day corporate mantra to survive in the competitive business world. Reasons such as limited resources, innovation, fast pace, and many more have laid the foundation of alliances among corporates. Startups, being the new entrants, are following this path and squeezing out benefits beyond industry expectations. Strategic alliances have become a business-savvy move and its aftermath can be comprehended to assess its contribution to the growth of born global digital-first startups.