Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/21577| Title: | Case study on Alibaba | Authors: | Saranga, Haritha Huang, Yanghuna |
Keywords: | Online marketing;Digital marketing;Retail market;E-retailers | Issue Date: | 17-Jul-2017 | Publisher: | Indian Institute of Management Bangalore | Project: | Case study on Alibaba | Series/Report no.: | IIMB_PR_2017-18_003 | Abstract: | Since its inception in 1999, Alibaba based out of People’s Republic of China has dramatically redefined how to do business in this age of internet, leveraging data and information as its power tools and creating partnerships with suppliers and customers across the world. Within a short period of 16 years, Alibaba overtook some of the biggest retailers and E-retailers in the world, such as Walmart and Amazon, with its sales and profits surpassing the combined revenues and profits of Walmart, Amazon and eBay in the year 2015. Today, Alibaba is ranked the world’s second most valuable retail brand, with a brand value of US$49.30 billion | URI: | https://repository.iimb.ac.in/handle/2074/21577 |
| Appears in Collections: | 2017-2018 |
Show full item record
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.