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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21399| Title: | Subscription or pay as you go: A pricing question for infrequent service usage | Authors: | Jonnalagedda, Sreelata Chakrabarty, Patrali |
Keywords: | Marketing management;Pricing;Pricing strategy;Pricing models;Subscription pricing | Issue Date: | 15-May-2011 | Publisher: | Indian Institute of Management Bangalore | Project: | Subscription or pay as you go: A pricing question for infrequent service usage | Series/Report no.: | IIMB_PR_2011-12_001 | URI: | https://repository.iimb.ac.in/handle/2074/21399 |
| Appears in Collections: | 2011-2012 |
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