Digital beautification and impulse buying

Abstract

We live in a world which is getting increasingly digitalized. The advent of big data has led to AI/ML algorithms which are tracking our search and purchase history and giving us personalized suggestions, which are getting more and more accurate. Brands and E-commerce websites are using technology like Augmented Reality and Virtual Reality to let users test their products before they buy. Impulse buying 1s a behavior where users buy products which they initially did not plan for. One of examples of such behavior is when we visit a mall, we may buy product which we did not plan for. Impulse buying 1s a behavior where users buy products which they initially did not plan for. One of examples of such behavior is when we visit a mall, we may buy product which we did not plan for. We conducted a survey and based on the survey we found the following: • People who are younger do more unplanned purchase but more than 60% people across age groups agreed that they would purchase more if digital technology like AR/VR tools are available • In income study, we found that people with higher income would make more purchases on availability of technology like AR/VR • In study of gender, we found while female are more influenced by website recommendations but males are slightly more willing to make a purchase based on availability of technology like AR/VR Overall, we found that impulse buying is influenced by digital beautification tools.