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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21041| Title: | Measuring the various sales promotion strategies and their effectiveness in the urban retail sector | Authors: | Hari, Om Prakash Naresh, Panjala Vamshi |
Keywords: | Sales management;Marketing management;Sales promotions;Retail sector;Promotional mix;Distribution channel | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P10_198 | Abstract: | Sales Promotion is one of the four aspects of staff, or distribution channel members. They are participation of the consumer. However marketers argue that sales promotions erode the value of the brand in the long run. | URI: | https://repository.iimb.ac.in/handle/2074/21041 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P10_198_MAR.pdf | 1.24 MB | Adobe PDF | View/Open Request a copy |
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