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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20784| Title: | Business development for DropKaffe | Authors: | Utkarsh Patnaik, Ritesh |
Keywords: | Business development;Retail market;Marketing channels;Retail channels;Distribution channels | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P16_220 | Abstract: | Distribution is no longer about traditional retail channels but a big part of success depends upon cracking Online and also NTC (non-traditional channels) & Emerging channels. Knowing the customer well and going after channels where the target customer clusters exist is the key. Gone are the days of spraying & praying but it is about targeted Distribution Approach. | URI: | https://repository.iimb.ac.in/handle/2074/20784 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P16_220.pdf | 163.13 kB | Adobe PDF | View/Open Request a copy |
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