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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20693| Title: | Consumer behavior and comparison of online and offline shopping | Authors: | Paramasivan, E M Kumar, Ravi Shankar |
Keywords: | Consumer behavior;e-commerce;Online shopping;Offline shopping;FMCG;Consumer purchasing behaviour | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P16_129 | Abstract: | The primary objective of the study that we undertook, was to understand the dimensions of attitude (Cognitive, affective, conative, attitude towards the object, motivation functions, attributions etc.) influencing online and offline purchases. The secondary objective was to identify how similar or different these attitude dimensions are, for the two modes of purchase (online and offline) and which is the major influencing factor for causing the difference. | URI: | https://repository.iimb.ac.in/handle/2074/20693 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P16_129.pdf | 866.27 kB | Adobe PDF | View/Open Request a copy |
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