Marketing and brand positioning of India post

Abstract

Undoubtedly even today in this age of 4G saga, the humble “Dakiya” (Postman) in his khaki uniform carrying a bunch of letters in his bag, is the lifeline of communication in the far-fetched parts of India. Even today when we go to our villages, people there have only 2 Masterji – the school Headmaster and the Postmaster. The “Dakiya” for an Indian household is not only a harbinger who brings with him the messages of the loved ones living in far off places but also an integral part of the family who has seen & supported the family through every thick and thin. But in this fast changing world of ours, we have somehow forgotten the role played by India Post in our life. And this is where our project comes into place. Through this project of ours we are trying to reposition the brand “INDIA POST” and again rejuvenate its grand heritage.