Contemporary concern study report: Impact of corporatisation of an industry on human capital

Abstract

In this study, we have seen that corporatisation has had important implications for Bollywood at all three levels – industry, firm and individual. We also see that trends at all levels are inter-linked. Corporatisation has fundamentally redefined the value chain of the industry with the entry of corporate distributors, multiplex chains and corporate production houses (both domestic and foreign). The bargaining powers in the industry have been redefined due to coming in of institutional financing, rising importance of marketing, and the rise of TV.