Internet marketing strategies of FMCG companies

Abstract

Marketers perform the three basic marketing activities-customer acquisition, conversion, and retention. They take advantage of the Internet in various ways to achieve the same. The internet is very data driven. This helps marketers understand the value of a single customer and to engage in marketing programs, including customer service that will increase customer value. Both offline sales and marketing activities and e-commerce transactions are part of this picture. Businesses are provided with an environment that is different from the natural resource environment, in the form of the internet. These days speed, flexibility, and customer centricity are paramount. This is what has further led to an information based economy. But all businesses still understand that being competitive and having a good product is of paramount importance whatever the medium may be.