Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/20260
Title: | Attitude comparison between mouthwashes and toothpastes | Authors: | Prasanth, R Sai Parthasarathy, Vikas |
Keywords: | Oral care industry;Dental care;Mouthwashes;Tooth pastes | Issue Date: | 2015 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P15_179 | Abstract: | The oral care industry primarily constitutes of tooth pastes, tooth brush, tooth powder and mouthwashes in the FMCG segment. Tooth pastes remain the biggest category with a market share of about 80% in the oral care products. | URI: | https://repository.iimb.ac.in/handle/2074/20260 |
Appears in Collections: | 2015 |
Files in This Item:
File | Size | Format | |
---|---|---|---|
PGP_CCS_P15_179.pdf | 1.74 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.