Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20260
Title: Attitude comparison between mouthwashes and toothpastes
Authors: Prasanth, R Sai 
Parthasarathy, Vikas 
Keywords: Oral care industry;Dental care;Mouthwashes;Tooth pastes
Issue Date: 2015
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P15_179
Abstract: The oral care industry primarily constitutes of tooth pastes, tooth brush, tooth powder and mouthwashes in the FMCG segment. Tooth pastes remain the biggest category with a market share of about 80% in the oral care products.
URI: https://repository.iimb.ac.in/handle/2074/20260
Appears in Collections:2015

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