Effectiveness of business models of retail firms adopting ecommerce strategies in household items and electronics category

Abstract

The rapid growth in ecommerce has transformed the business landscape of retail industry. Firms are increasingly adopting innovative business models to capture new opportunities. Traditional retailers are adding clicks to their bricks to adapt to the new environment With increasing internet penetration and huge investment in hybrid business models integrating ecommerce with value chain activities has led to broadening of target markets, improving cost efficiency and consumer communications. A study of these business models would bring forth crucial insights about retail firms’ tangible business benefits, effectiveness in value creation and strategies to cater new markets in India. Objectives: a) To understand the various business models adopted by retail firms in India. b) To study the benefits and challenges associated with e-retailing in brief. c) To construct a basic model for retail firms for future strategies in India by qualitative and quantitative study.