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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19998| Title: | B2B Branding: A case of spares | Authors: | Venkatesh, J Prasanna Kumar, D Pranesh |
Keywords: | B2B market;B2B branding;Marketing management;Spare parts | Issue Date: | 2019 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P19_124 | Abstract: | Branding in B2B is a continuous process, starting from pre-purchase till the post-purchase of the product. The above framework for branding of spares involves companies establishing themselves on price, quality and performance. The further process involves, providing additional value benefits to your customer through service support to differentiate yourself from your rivals. Lastly, maintaining the brand image through relationship, reputation and expertise. | URI: | https://repository.iimb.ac.in/handle/2074/19998 |
| Appears in Collections: | 2019 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P19_124.pdf | 210.37 kB | Adobe PDF | View/Open Request a copy |
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