B2B Branding: A case of spares

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19998

DC Field	Value	Language
dc.contributor.advisor	Moorthi, Y L R
dc.contributor.author	Venkatesh, J Prasanna
dc.contributor.author	Kumar, D Pranesh
dc.date.accessioned	2021-06-21T14:52:06Z	-
dc.date.available	2021-06-21T14:52:06Z	-
dc.date.issued	2019
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19998	-
dc.description.abstract	Branding in B2B is a continuous process, starting from pre-purchase till the post-purchase of the product. The above framework for branding of spares involves companies establishing themselves on price, quality and performance. The further process involves, providing additional value benefits to your customer through service support to differentiate yourself from your rivals. Lastly, maintaining the brand image through relationship, reputation and expertise.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P19_124
dc.subject	B2B market
dc.subject	B2B branding
dc.subject	Marketing management
dc.subject	Spare parts
dc.title	B2B Branding: A case of spares
dc.type	CCS Project Report-PGP
dc.pages	9p.
Appears in Collections:	2019

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