Applying machine learning/Artificial intelligence in pharmaceutical data research

Abstract

Medical prescriptions are a rich source of data for Pharmaceutical companies & other stakeholders in the healthcare industry to gain insights on how their products & services are performing. For instance, as per the category of drug molecules being prescribed by doctors pharma companies can gauge the stage (growing, declining, etc.) of the life-cycle their drugs are at. Certain drugs molecules may be gaining favours across different specialty (e.g.: Cardiologist, Diabetologists, etc.) - being in possession of such knowledge would allow firms to realign their sales strategy to drive more drug prescription; and in turn generate more sales.