Eureka Forbes: Your friend for life

Abstract

Eureka Forbes wants to increase the no of leads for their various product and hence conduct online and offline campaigns. The main purpose of these campaigns id to increase leads coming to their system and make efforts to convert these leads to opportunities and finally customers. In this process they want to narrow down on the list of leads they should be interacting with so that the conversion rate is high and narrowing down will help in reducing the Cost per Lead for the company. So the problem statement for this project was to come up with a ML model that gives a priority list of leads who have higher chances of conversion so that the sales representatives of the company would start conversations with them sooner.