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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19843| Title: | Assessing situational leadership capabilities using brand preferences | Authors: | Saha, Spandan Borana, Jayesh |
Keywords: | Leadership;Decision making;Brand preferences | Issue Date: | 2017 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P17_166 | Abstract: | The aim of this paper is to find an indicator for situational leadership capabilities using brand preferences of a person by investigating his/her natural orientation towards decision-making and the person’s flexibility to alter from his/her natural orientation depending on the situation as a reaction to change in the buying conditions. | URI: | https://repository.iimb.ac.in/handle/2074/19843 |
| Appears in Collections: | 2017 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P17_166.pdf | 2.18 MB | Adobe PDF | View/Open Request a copy |
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