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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19791| Title: | Go-to-market strategy for the brand licensing business of the Times group | Authors: | Kumar, Jagrit Suresh, Joshi Palak |
Keywords: | Market strategy;Investments;Investment opportunities;Industry analysis | Issue Date: | 2017 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P17_112 | Abstract: | This report consolidates and analyses data-points for various industries to classify them as supersaturated industries. It further assesses their growth to identify investment opportunities for BCCL. | URI: | https://repository.iimb.ac.in/handle/2074/19791 |
| Appears in Collections: | 2017 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P17_112.pdf | 8.15 MB | Adobe PDF | View/Open Request a copy |
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