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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19763| Title: | Promotions planning for METRO cash and carry | Authors: | Babu, K R Anand Katiyar, Kumar Gaurav |
Keywords: | Metro cash and carry;B2B retailing;Supply chain | Issue Date: | 2017 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P17_022 | Abstract: | Metro cash and carry is a global pioneer in B2B retailing serving about 25 countries with 750 self-service wholesale stores. Metro cash & carry is a part of Metro AG wholesale & Food specialist company, who are chief international retailer in wholesale and food division. The company is able to fulfill the needs of its customers internationally by its conventional solutions. Cash & carry concept is well known by its wide customer base and the exceptional business model wherein customers can choose their products and carry these with themselves by visiting a single retail store. | URI: | https://repository.iimb.ac.in/handle/2074/19763 |
| Appears in Collections: | 2017 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P17_022.pdf | 624.54 kB | Adobe PDF | View/Open Request a copy |
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