Checking the effectiveness of product placement through audio visual contents and discussing its future with growing OTTs

Abstract

The objective of this study is to: 1. Understand if product placement in audio-visual contents can be used effectively. See how it can affect the key stockholders. 2. Understand how customers look at any audio-visual advertisement. Does it affect the brand recall? Check if it influences the viewer’s buying decision. 3. Understand the future of product placement with growing OTTs.

Research method and data analysis: We collected both primary and secondary data for this study. Primary data was collected from sources such as survey and interview. And secondary data was collected from their respective sources such as already available research papers on product placement and relevant sources available on the internet. We broke down the study according to the different stakeholders. We looked at the study from all the angles and tried to answer all of them to reach to a conclusion. The major stakeholders of the study were content creators, marketers, and viewers. We tried to take inputs from all of them. After the data collection and study, we analyzed the inputs and made some inferences based on them.