Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19425
Title: B2B fashion supply chain in India: Current state and whitespaces
Authors: Awate, Anup 
Khatri, Akshay Purshottam 
Keywords: B2B Marketing;B2B fashion market;Supply chain
Issue Date: 2020
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P20_037
Abstract: When compared to the other developing nation’s economies, the retail scenario of the Indian market has shown sustainable long-term growth. Being one of the world's fastest developing economies, the economic system of India is going through principal shifts in purchaser options. The usage of corporatized retail in the country is on uptrend due to increasing tech savvy millennial population, a high rise in disposable profits and brand awareness. Due to the access of several debutants the retail enterprise of our country has turned out to be one of the quickest and effective industries. The fashion retail market off late has been considered as one of the good ways to avoid long procedures and ways interact with consumers effectively and directly via digital channels. The Indian retail market covers over 10% of the nation's GDP and almost 7-8% of employment. World over, India is world's fifth largest place in terms of retail space. Both the clothing industry and the fashion industry are of high importance to the textile industry since it plays the most beneficial and significant role in the economic and social development of our nation.
URI: https://repository.iimb.ac.in/handle/2074/19425
Appears in Collections:2020

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