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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19294| Title: | Growth and development of AMUL | Authors: | Brahma, Jewsree Sriharika, Kalla Bhanu |
Keywords: | Dairy industry;Supply chain;Co-operative society | Issue Date: | 2018 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P18_072 | Abstract: | Amul is an Indian dairy brand formed in 1946 under Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF). This report covers the analysis and evaluation of current marketing strategies adopted by Amul in comparison to the competitors in respective product categories. It explains about the supply chain model and business model of Amul which helped them thrive in India for 72 years in India. The scope of study is to find out what marketing strategies have made Amul number one dairy brand in India till date | URI: | https://repository.iimb.ac.in/handle/2074/19294 |
| Appears in Collections: | 2018 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P18_072.pdf | 3.13 MB | Adobe PDF | View/Open Request a copy |
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